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L’Etape Australia returns to Snowy Mountains
Thursday, 30 November 2017
More than 3,000 avid cyclists will descend on the Snowy Mountains this weekend, as L’Etape Australia by Le Tour de France returns to the region.
Deputy Premier, Minister for Regional NSW and Member for Monaro John Barilaro said the event, secured by the NSW Government via its tourism and major events agency, Destination NSW, would provide a substantial boost to the local visitor economy.
“Last year’s inaugural event attracted over 5,500 international and domestic overnight visitors to the region and contributed $1.7 million to the Monaro’s visitor economy,” Mr Barilaro said.
“Entries are up this year and with four-time Tour de France champion Chris Froome returning, this year’s event should be even bigger with competitors set to race through what I believe are the country’s most magnificent mountains.”
The event will also be showcased to audiences around the world with a contingent of renowned national and international travel, sport and lifestyle media set to cover and experience the race.
Media will represent Fairfax Traveller, The Versatile Gent, the United Kingdom’s MailOnline and New Zealand’s Radio Sport and NZ Cycling Journal.
Parliamentary Secretary for Southern NSW Bronnie Taylor said the region would be on show to the world via international competitors and visiting media.
“L’Etape Australia is a significant major event for Southern NSW and the perfect opportunity to showcase the stunning Snowy Mountains to the world,” Ms Taylor said.
“As well as participating in the race itself, the media group will see what makes the Snowy Mountains an ideal holiday destination year-round. They will experience a Segway tour, visit the renowned local distillery and dine on locally-grown seasonal produce at some of the region’s best restaurants.”
Minister for Tourism and Major Events Adam Marshall said L’Etape Australia is another example of the NSW Government’s commitment to growing rural and regional tourism.
“Securing major events for rural and regional NSW is a key tourism driver and since March 2011 the NSW Government has secured or supported 264 rural and regional events,” Mr Marshall said.
“The Snowy Mountains continues to thrive as a tourist destination, with domestic and international visitation for the year ended June 2017 up 17 per cent on the year prior, making it the perfect location for L’Etape Australia.”
L’Etape Australia by Le Tour de France takes place in the Snowy Mountains on Saturday, 2 December 2017.